1.    Who loses as the result of a service like 99designs?
2.    What does your answer tell you about the nature of business model innovation? How does a service like 99designs gain its initial traction for users and designers? Compare and contrast the business models of 99designs, crowdSPRING, and LogoWorks.  If you were looking for a logo to be designed, which service would you try first? Explain your answer.
3.    Do you think 99designs should stick to what its doing or should the company expand into other areas, such as allowing businesses to submit proposals for software development?

No need to answer to the whole 4 questions of the case requirements (questions for critical thinking) but the 3 above questions^^^.