icon

UseTopicwritingscode to get 5% OFF on your first order!

Discussion5_BI

 

Read the end-of-chapter application case “BBVA Seamlessly Monitors and Improves its Online Reputation” at the end of Chapter 7 in the textbook, and answer the following questions.

  1. How did BBVA use text mining?
  2. What were BBVA’s challenges, and how did BBVA overcome them with text mining and social media analysis?
  3. In what other areas do you think BBVA could use text mining?

Note: Need 400 words. PFA textbook.

You can leave a response, or trackback from your own site.

Leave a Reply

Powered by WordPress | Designed by: Premium WordPress Themes | Thanks to Themes Gallery, Bromoney and Wordpress Themes