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Case Study Analysis

Read:    

Carlypso: Overcoming Bumps in the Road in the Used Car Industry

Stanford Business School E-546, Rev: April 23, 2015

Case Assignment Instructions: Read  case then  On one page (single spaced) or longer, answer the following 3 questions.

  1. What is each company doing well (based on your expertise in general)
  2. What is each company doing wrong (based on your expertise in general)

3.   Then, roll this .  Click this hyperlink to roll 

What recommendations would you make for the company in terms of making them more successful from the perspective of the number you rolled.       

1 the perspective of the company CEO       
2 the perspective of the company CFO      
3 the perspective of the company CMO     

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