This essay needs to be based on the following textbook:
Advertising and Promotion –
An Integrated Marketing Communications Perspective 11th Edition, 2018

Standard Essay Format: introduction/body/conclusion. Writing assignment should use proper grammar, sentence structure, punctuation, and provide references/citations.

I would need you to reference at least some of the book for this essay as it is a requirement and can be supplemented with outside sources.  I can take pictures of the pages for reference.