Review the data charts in Sections 1-3 (Overview, Segments/Consumption).
Based on these data, complete the following assignment:

Assume you are a marketing manager at Starbucks in Seattle.  Your boss has asked you to read this report and to inform her on 3-4 important trends in the market that could represent threats or opportunities for Starbucks.

a)    Identify 3-4 market trends you would like to highlight in your report.
b)    Interpret the trend and comment on its importance to Starbucks.
c)    Support your recommendation using the data in the report that supports your choice.