Each team member should do the following:

PICK A COMPANY THAT YOU WOULD CONSIDER TO BE A TOP PERFORMER IN ITS  INDUSTRY THAT YOU CAN USE FOR YOUR OWN BENCH MARK. (Best companies to work for https://www.glassdoor.com/Award/Best-Places-to-Work-LST_KQ0,19.htm

THE COMPANY I CHOOSE IS TESLA

For example, Hilton in the Hospitality Industry

Research the company and obtain the following information:
Mission Statement Purpose of their existence
Goals and objectives (What are the in business for)
SWOT analysis for this company
Based on the SWOT analysis, what strategies are they using presently to accomplish their goals
Examples of their endeavors associated with each of these strategies
Focus on one or two of these strategies growth, retrenchment, etc
What role does Social media play in this company
Evaluate their use of social media