Three years ago, Cecilia opened Too Cute!, a company that sells supplies and party favors for baby showers. Since her business has been rather low-volume from the beginning, Cecilia has chosen to operate from a store on Etsy rather than her own website or a brick and mortar location. Now she has decided to take her business to the next level by making the move to a dedicated website. Since the expense involved in this move will be substantial, she wants to make sure it is a profitable one by executing a successful promotional campaign.

What type of campaign would ensure the greatest possibility of success in Cecilias marketing endeavor? Select two of the following to explain whether Cecilia should include it in her strategy and why. For those which she should include, describe how she should utilize them.

Advertising

Direct marketing

Personal selling

Sales promotions

Internet/Digital marketing

Public relations

Out of home advertising/ place-based media