For an industry of their choice, students will analyze the industry based on the following items. The choice of industry must be approved by the instructor.

The industry chosen is the “global hotel industry”.

The following factors must be included in the paper:
Internal Rivalry within the industry
Potential Entrants into the industry
Suppliers Market Power
Buyers Market Power
Substitutes and Complements

The format of the research paper is the consultants report. All references must be cited. An executive summary must be included in the paper.

APA format!!!