for this essay, you need to really do the research and using some academic or marketing report resources to support your writing. The paper should be in detail and convincing.

This is actually a group project, however, you are only required to research and report the advantages (benefits) or disadvantages that this alliance brings to each partner firm. I have attached our group proposal for this project, which provides you the background and related resources of this project. You should read the proposal first. The following two screenshots are the project guideline.

Thank you so much!