Depending on the ad or ads you choose, a successful rhetorical analysis will focus on one aspect of the rhetorical situation: Rhetor- based approach, Audience-based, Text-based, or Compare and Contrast. The last thing to consider for this assignment is whether or not all of this effort is successful or not. Some ads entirely miss the point, are tone deaf, or just poorly constructed. An ad does not have to be successful to be the basis of a successful rhetorical analysis.