My parts are:
1.  Explain how your built Website will be used to promote your concept, Impact of tourism (approx. 45 million a year), Availability
2.  convenience of parking
3. Traffic flow near or by your restaurant (must be as realistic as possible depending on the location of your business)
4. Distances from freeway exits and downtown (congested areas)
5. Location of other attractions nearby such as the hockey arena, football stadium, Downtown Summerlin, etc.)

they are under the part of Establish marketing objectives.