After reading these How-To Marketing articles on tactics and strategies, please share below any excerpts you may have found especially useful or interesting and tell why.

http://howtomarketing.us/yudkin3.htm
A rose by another name may smell as sweet, but would anybody sniff it? Marcia Yudkin offers tips on choosing the right moniker for effective promotion and PR.

http://howtomarketing.us/mckerns3.htm
Looking to polish up your place in the market? Leslie McKerns provides 25 effective ways to enhance your company’s name recognition and brand value.

howtomarketing.us/mckerns1.htm
When you launch or develop an existing brand, public relations should play a critical role, advises Leslie McKerns with a brief how-to.

howtomarketing.us/yudkin4.htm
Everyone in the world may want, use, and need your product or service — but so what? Marcia Yudkin says it takes interesting bits to get media bites.

howtomarketing.us/gelphman1.htm
It’s good to be known, but it’s even more profitable to be wanted. Robert Gelphman shares some marketing insights into the art of becoming wanted through effective positioning.