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Select what your group determines to be an ineffective advertising campaign and describe in detail why you believe it to be ineffective. What target audience did the company choose? Was it the right one? What was their positioning, Big Idea, type of creative execution, and media strategy? describe the shortcomes
Archive for the ‘Marketing’ Category
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consumer behaviour-affect and motivation
November 4th, 2020 
Describe how a company triggers an affective state within its consumers that contributes to their perceptions of the companys product/service.Explain in detail how the affect is generated through marketing activities, the process by which it influences consumer perceptions, and the end result (the consumer response). Apply concepts from the affect and perception lectures Format: 2 […]
Discussion
November 4th, 2020 Start by watching the videos for Chapter 6, I uploaded it Winning with Content Marketing and Storytelling, in The New Marketing. Answer the questions on Page 116, as follows: 1.In what ways does Content Marketing differ from traditional marketing?2.How does Content Marketing help drive user/consumer engagement? 3.Why does storytelling matter?4.How can AI be used to […]
Read the case & answer questions below
November 4th, 2020 The questions are: 1. How successful has Dickson Advanced Analytics (DAA) been so far? Why?2. What are DAA’s most important challenges going forward?3. The case has a reference to DAA moving from a cost center to a profit center, but they really don’t get into pricing. If DAA were to charge the other business units […]
Individual Assignment-envriomental
November 4th, 2020 OBJECTIVE Use advertising to encourage moreenvironmental behaviorTasks …1. Select your market (any city)2. What are the efforts being done in that city? Find one to twoexamples together with their ad (could be videos, print, outdoors,digital, or social media). Provide your opinion on those efforts / ads(what are the ads key messages, do you think they […]
strategy analysis
November 4th, 2020 Reading the case and analysis the strategyStrategy: Consider where you want to be and how to get there. What is your goal? How will you measure it? Why have you chosen this goal?What is your strategy for achieving this goal/how will you get from today to your goal state? Justify your decision with facts and […]
how SEO tactics vary within that country
November 3rd, 2020 This week, we’re digging into the international side of SEO and how it differs from country to country. For this week’s assignment, I want you all to select a country (other than the United States) and write an essay about what the SEO landscape is like. Each essay must meet the following: History of search […]
Fake News and Social Change
November 3rd, 2020 Response paper #3 – Fake News, Conspiracy Theories and/or Memes and Social Change (10%): Using the course materials and lectures, you will discuss how fake news, conspiracy theories and Internet memes affect possibilities for organizing and making social change. Submit this assignment by Tuesday, November 3 at 11:59 PM EST. In this response, choose a […]
What Gave Red Bull Wings?
November 3rd, 2020 Write an essay (with introduction and conclusion) on the suggested topic. Your introduction should include the thesis statement – main idea of the paper (here is more detailed explanation – https://essayshark.com/blog/how-to-write-a-thesis-statement-to-make-it-clear/). Don’t include any new information in the conclusion. It should restate the thesis statement of the paper. Support your ideas with relevant arguments and […]
Design Thinking Interview
November 3rd, 2020 1.https://www.ted.com/talks/sinead_burke_why_design_should_include_everyone?sp_url=67bm2.https://www.ted.com/talks/kedra_newsom_reeves_how_to_reduce_the_wealth_gap_between_black_and_white_americans3.https://www.ted.com/talks/dave_isay_everyone_around_you_has_a_story_the_world_needs_to_hear4.https://www.ted.com/talks/chimamanda_ngozi_adichie_the_danger_of_a_single_story5.https://www.ted.com/talks/christine_sun_kim_the_enchanting_music_of_sign_language
