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Archive for the ‘Marketing’ Category

Research-based Marketing Plan Initial Proposal – Internal and External Marketing Environments

1. There needs to be Porters five forces model diagram included regarding Online High School.2. Other macroenvironmental external factors3. Required Internal Resources and Competencies to Compete in the Market4. Required Licenses, Patents, and Rulings or Legal Requirements to Compete in the Market Each of the Aforementioned needs to be a heading topic. The topic is […]

Is milk poison?

This will be a persuasive essay on how milk is bad for you. Please follow the Monroes motivated sequence and a problem solution structure for the speech, come up with a solution that people will want to take part in. The speech should have one scholarly article and five website quotes, integrate these quotes into […]

Marketing Exam

This exam covers material from Class. To complete the exam, respond to the three essay-response items presented. Each item is worth 33 points (you receive one bonus point for completing the exam). Your responses may be based upon any of the material covered in the course, as well as any outside-of-class material that you believe […]

M3

Bill Veeck’s 12 Commandments 1. Take your work very seriously. Go for broke and give it your all. 2. Never ever take yourself seriously. 3. Find yourself an alter ego and bond with him for the rest of your professional life. 4. Surround yourself with similarly dedicated soul mates, free spirits of whom you can […]

What Gave Red Bull Wings?

Write an essay (with introduction and conclusion) on the suggested topic. Your introduction should include the thesis statement – main idea of the paper (here is more detailed explanation – https://essayshark.com/blog/how-to-write-a-thesis-statement-to-make-it-clear/). Don’t include any new information in the conclusion. It should restate the thesis statement of the paper. Support your ideas with relevant arguments and […]

news analysis and discussion

Uncover a current or recent (within the current month/year) news item from a credible news source that RELATES TO YOUR CLIENT — FOX sports app (either about your client, the industry, or the client’s competition).  The goal for the final uncover blog posts is to be focused on monitoring news that could impact your client/project. […]

Amazon Raises Price for Prime Membership Options Menu: Forum

Pricing is a very strategic part of marketing. And, yes, we know that price is one of the four Ps and is usually referred to as a tactic. However, when an organization is setting strategic objectives, price is a critical factor to meeting the objectives. However, it is relatively rare for companies to increase prices. […]

Case Study: Cats, Kibble and Cable TV

The case for this section (Cats, Kibble and Cable TV) begins on page 387 of the text.The questions to be answered are spread throughout the case: Task #1: Understanding the Data has six questions. Be sure to answer “why” for each question, not just provide an answer of “yes” or “no”.One question after Table #1.Two […]

Position Paper Description

Description of Position paper Minimum – 500 words What is a position paper? In a position paper, you must select a controversial topic one that has multiple sides or reasonable options. A position paper is an argument in favor of a perspective as well as an argument again the other or alternative view.What is a […]

discussion

Article: 1.  Keller, Kevin Lane. Building customer-based brand equity (CBBE): A blueprint for creating strong brands. Cambridge, MA: Marketing Science Institute, 2001. {Please see the attachment} Podcast: 2. Podcast: Netflix Versus the World, WSJ, 2019 https://www.wsj.com/podcasts/the-journal/netflix-versus-the-world/f191b649-bf94-4cfa-91f1-0651b4f55f56 ————————————————————- DISCUSSION QUESTIONS 1. Customer-Based Brand Equity (CBBE): How does this customer-based brand equity model help create stronger brands? […]

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