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Archive for the ‘Marketing’ Category

Any topic (writer’s choice)

Audience Analysis: This is a graded, individual (not group) assignment. For the audience that you chose, analyze the following, using relevant headings, in a Word document:values, beliefs, and norms that may impact this campaign;audience-related challenges (hot buttons) that may arise or that you should avoid;networks that connect with the audience directly or indirectly:organizations,leaders,opinion leaders,activities,habits,cultural celebrations, […]

Any topic (writer’s choice)

Using the textbook appendix about the Sonic Marketing Plan, answer the chapter assignments for the chapters assigned in this batch.  Each week there are three to four chapters per batch and there are 3 questions per chapter. As a requirement, please copy each question into your submission space and provide your answer directly below the […]

Any topic (writer’s choice)

1.What are three things you have learned from the Sonic Marketing Plan project so far.?  Provide the reasons why along with your answer. 2.What has been your favorite chapter to study so far in the Sonic Marketing Plan project?  Provide the reasons why along with your answer. 3.What has been the most difficult chapter to […]

Case evaluation report

The report should include a full marketing mix evaluation, working through the content from each topic, evaluating the current evidence to determine the effectiveness of the strategy and making recommendations, with support from marketing theory. Your report will be your own work and backed by your own evidence, evaluation and recommendations. Please ensure you consult […]

Marketing Yourself

Many things inhibit us from marketing ourselves: fear, risk, time, effort, social factors, lack of planning, and previous experience.  The secret is to mitigate these inhibitions by finding out who you are, where you derive confidence, and what you are passionate about; and then make your intentions and actions congruent to that knowledge.  With a […]

Applications in Marketing

Select a Fortune 500 international company in the service industry. Using your selected company as the basis for your research, prepare a paper that will: Describe the main line of business of the company.Name four of the countries in which the company operates.Explain in detail the implementation of the 4Ps marketing mix concept by the […]

5-2 Final Project Milestone Three: The Media Around Us Assignment

For this third milestone, you will create a graphic that explains the relationship between consumption and production of media and how it impacts messaging and interpretation of media. The focus of this assignment is not on the graphic itself but on the explanation you will give about your understanding of the iterative process and the […]

crisis communication

British Petroleum following the Gulf Oil Spill https://www.youtube.com/watch?v=Zlw1ANlaeWI&index=6&t=4s&list=PLj0jSqHa7PeHFDLXQM8xyvtlSdSW5hL2UWatch this video.Answer: What did BP do wrong in responding/communicating to Gulf Oil Spill, and what would you recommend they do differently in the event of an oil spill in NY Harbor?  If you are using the information outside the video please cite it.

marketing

research three peer-reviewed journal articles on one of the 4Ps Price. Discuss why this might be one of the most important of the 4Ps. Once you have selected your three peer-reviewed journal articles, post a 750-words minimum synopsis of the major points from the research you read. Use subject headers for each of the article […]

Marketing research

Case Study 1John Daniel, a researcher at Georgia Metro Research, made the following notes about several ofhis clients to you, a newly hired trainee who has just graduated from college:Client A is a consumer packaged goods manufacture with a well-established brand name. Theclient has focused on manufacturing and distribution for years, while the marketing program […]

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