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Archive for the ‘Marketing’ Category

Assignment: Marketing Plan, Part I

Assignment: Marketing Plan, Part IStudent Instructions: Complete the following information about the organization and products and/or services you will focus on as you develop a complete marketing plan throughout the course. You may need to do research to get answers to the questions below. Be sure the organization and offering you select will 1) remain […]

Marketing Strategy Evaluation-Redfin

ASSIGNED COMPANY:REDFIN-Real Estate Brokerage This assignment, while similar to a marketing plan, is somewhat different.  Marketing plans tend to be very detailed documents with very specific objectives and are usually replete with primary and secondary research or plans to collect data from research.  This assignment is an evaluation of the firm based primarily on strategic […]

Ideological analysis

OverviewFor this assignment, you will choose a popular culture example you want to analyze using ideological approaches learned in class. This can be a television/streaming program, a podcast, film, or game. You will write your second paper on the same example, if possible. PurposeThe goal of the exercise is for you to consider how a […]

[A presentation script]Cultural industries and creative industries

It’s a group presentation, and the topic is about creativity and cultural industries in a networked world. My part is to introduce and explain the cultural industries and the creative industries, including what are cultural industries and creative industries; the presence of creative industries; from cultural industries to creative industries; and the problems that caused […]

Components of Marketing

This week, you will compose a PowerPoint presentation explaining the marketing components related to private practice. Your audience is a group of recent Marriage and Family Therapists graduates and licensees looking to develop or expand their private practice. They are attending a workshop hosted by the local chamber of commerce, which is looking to build […]

Performance Measurement on Consumption and Satisfaction

InstructionsContinuing with the Quaker Oats oatmeal theme, review the definitions of the differing types of satisfaction: AnticipationThe excitement, energy, and thoughts of the upcoming experience that will come as a result of consuming the bowl of oatmealExperienceThe sensations of actually consuming the oatmeal and all the consumer’s senses that are involved; for example, the smell […]

Any topic (writer’s choice)

Format of a Case Analysis and General Rules/GuidelinesA Case Analysis should consist of the following four parts:1. Title Page: Title, Author, Institutional Affiliation, Course Number and Name, Instructor Name, AssignmentDue Date2. Abstract Briefly summarize your paper using less than 250 words.3. Main Body: Double-spaced, 12 pt. Times New Roman, no less than five pages. A […]

The Customer Relationship Management Plan

The Customer Relationship Management Plan Introduction: In the increasingly crowded global online marketplace, distinguishing one product from another helps the product become more competitive. One critical factor that distinguishes one brand from another is customer communications and customer relationships a company is able to build to promote and grow their brand. In this Assignment, you […]

Comparing Social Media

Topic: Comparing Social Media As social media and online marketing in general have become predominant forces in product promotion, it is incumbent on all marketing professionals to be conversant in the pros and cons of various social media platforms. In this discussion you have the opportunity to compare some of the most highly used social […]

Any topic (writer’s choice)

Product Category Schemata –Pick a product category. Describe your personal product category schemata (or associative memory network). Who are the leading brands in this category? Discuss the 1) product category risk, 2) utilitarian category value, 3) category signal value, and 4) category consumption visibility? How does all of this affect your perception of global brand […]

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