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Overview: The purpose of this assignment is to explore how the products that people use influence our perceptions of them. Prompt: Choose a product youve seen several individuals use that you think says something about who they are as people. You can also choose a product orbrand you use that you think says something about […]
Archive for the ‘Marketing’ Category
discussion
October 5th, 2020 
Articles: 1. Defining Unique Value Proposition, Harvard Business School https://www.isc.hbs.edu/strategy/creating-a-successful-strategy/pages/unique-value-proposition.aspx#:~:text=of%20Strategic%20Direction-,Unique%20Value%20Proposition,value%20proposition%20expands%20the%20market. 2. The Blue Ocean Strategy https://www.youtube.com/watch?v=sYdaa02CS5E&list=PLzAU8TPKsJuZOdUhvAbd6aMD9HK97SkfD&index=8https://www.blueoceanstrategy.com/what-is-blue-ocean-strategy/ 3. Prince William and Kate Middleton bought Ikea furniture for their childrens rooms, MarketWatch, 2018 https://www.marketwatch.com/story/10-retail-tricks-that-make-you-spend-more-2013-12-04 4. Why You Spend So Much Money At Ikea, CNBC, 2019 https://www.youtube.com/watch?v=za8FOavztZQ————————————————————- DISCUSSION QUESTIONS 1. Using the guidance of the articles cited above […]
Any topic (writer’s choice)
October 5th, 2020 Short AnswersAnswer the questions separately1.What is ethical and socially responsible marketing and why should marketers be concerned about CSR and sustainability?2. What factors contributed to the marketing success of FIJI Water?3. What does it mean for FIJI to go carbon negative? How does one measure and report carbon footprints of products? Is the carbon footprint […]
Any topic (writer’s choice)
October 5th, 2020 Memo 2: Negative Message Assignment: You are the President/CEO of ABC Industries, Inc.. Due to your companys declining performance, you are forced into a merger with your largest competitor, XYZ Industries, Inc. Your competitor has agreed to allow 80% of the workforce to stay, however, performance reviews will be mandated to assess employee value. Draft […]
Any topic (writer’s choice)
October 5th, 2020 To encourage you to be interested in the current issues in marketing, you are required tosummarize 2 news articles per report that include valuable marketing implications (i.e.,things you could learn). Here is the detailed instruction:You summarize news articles you choose to help others understanding. Pleaseintroduce the core points others can learn from your news articles. […]
Disscussion Post on Advertising Agency
October 5th, 2020 Go online and choose a Toronto Based Advertising Agency to learn about.Create a post What Communication Family Tree are they members of?Who are their clients?What are some job titles?What are the duties they perform for their clients?
behavioral learning theories
October 5th, 2020 Individually or in pairs, you are required to write an essay about behavioral learning theories. You need to identify a few theories (at least 3) and then chose one to discuss it. For the selected one you need define, explain, and critically discuss it. A theme can be about a specific industry/organization. The word limits […]
behavioral learning theories
October 5th, 2020 Individually or in pairs, you are required to write an essay about behavioral learning theories. You need to identify a few theories (at least 3) and then chose one to discuss it. For the selected one you need define, explain, and critically discuss it. A theme can be about a specific industry/organization. The word limits […]
cosco case study
October 5th, 2020 1. Summarize this case.2. Why did Torres evaluate her investments using two methods: Ratio analysis and Cash Flow Analysis. What did these two methods tell her?3. What did you learn from the Analysis performed? Include the common financial statements, sustainable growth model and the benchmark results in your analysis.4. Has Costco become more or less […]
What is the purpose of Southernizing and/or de-Westernization comparative media research?
October 5th, 2020 Strategy rationale, HURDLE REQUIREMENT, 800 – 1000 words Task summary To develop understanding of frameworks for comparative media analysis and be able to explain their similarities and differences.To scaffold the formative learning and assessment process by first focusing on media theory /critical thinking BEFORE Part 2 = applying media theory in a case study of […]
Posted in APA (edition "APA 6"), Marketing 
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