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Q1 – The McKinsey article attached is part of a series on ad creativity and firm performance (an earlier result is on slide attached). Is this perspective contrary to current digital practices that are producing hundreds of variations of simple ads for micro-targeting, some of which are machine driven? What can be learned from the […]
Archive for the ‘Marketing’ Category
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marketing
May 7th, 2020 
This assignment has two parts. While working on your next career move, you will create a 3-minute video and a supporting Briefing to pitch your big idea to your future CEO. This can be an idea on how to initiate change, improve or stop doing something in any of the areas covered in the Marketing […]
Documentary Imagination
May 7th, 2020 Take-home test Documentary Imagination (2019-2020), Forceville General instructionsWrite an essay (max. 2500 words) on one of the topics listed below. Details about what factors will be taken into account for your mark can be found in the Course Guide. Use the pertinent literature we have hitherto read; finding other pertinent literature is a bonus. The […]
Marketing
May 7th, 2020 You are required to post your strategies and actions to the set scenarios/cases/questions for each of the 7 Topics on the MyLO discussion board (250 words). Once you have posted your strategies and actions you will be able to see the posts of other students in that discussion group. You must comment on two of […]
Any topic (writer’s choice)
May 7th, 2020 Write a critical essay incorporating key themes in the book, in doing so, compare it with one of the social networking sites that has not been discussed in the book. Has social networking site for musicians improved since then? What has changed and remained the same?
Elk Mountain Hotel case study
May 6th, 2020 Read the Elk Mountain Hotel case study on page 625-627 of the text. Develop a publicity/public relations campaign appropriate for Elk Mountain Hotel. Include cost estimates. Remember that free publicity costs something such as room and board for travel writers. Min 500 words. Please ensure to follow APA formatting to cite source(s).
Analysis of Facebooks economic and infrastructural footprint.
May 6th, 2020 First, briefly introduce the platform Facebook. map the different perspectives, keywords, and authors related to the economic literature on platform markets (these are business studies and political economy). Where are you positioned? Why this position? Try to be explicit in naming these perspectives, keywords, and authors. Second, you are asked to reflect on your examples […]
digital media
May 6th, 2020 in the attached file, there are 7 points givenbut only points 4,5,6 is to be doneand the business that is chosen is a beauty company (name: trust me, not a real company)we provide all kinds of services: manicure, pedicure,nails, tattoo, haircut for both men and women.In addition, we have free parking and also babysitting services […]
sales
May 6th, 2020 Prepare a 2-page typewritten paper (size 12 font) using Google Docs which will include the following three parts: Part 1 Your BEST shopping experience! Where? When? With Whom? Why? Part 2 Your WORST shopping experience! Where? When? With Whom? Why? Part 3 Your ANALYSIS: Why did you select these two situations?How did […]
how to select a business model
May 5th, 2020 How to select a business model Read these 2 articles and answer the question above, WITH SIMPLE GRAMMAR https://www.nytimes.com/2012/08/19/opinion/sunday/why-waiting-in-line-is-torture.html https://www.dosdoce.com/upload/ficheros/noticias/201504/new_business_models_in_the_digital_age__bookmachine_special_edition.pdf
