Learning outcomes:On completion of this assignment you should be able to undertake:1. This module aims to give students an academic understanding in social media marketing, to enable them to evaluate current practice in the field and recommend marketing strategies that integrate academic thought.2. The module addresses social media from a grassroots perspective to question how […]

Topic: 1)  Discuss how you think technology will change distribution channels in the hospitality and travel industries over the next five years. 2)  Explain how international travel changed distribution channels in the hospitality and travel industries. Your initial discussion post is due by Monday of each week so that other students have time to participate […]

The hospitality industry has been engaging in a long-running debate focused on which is better: OTAs or direct bookings. Select a destination (city) and compare prices between OTAs (Expedia, Pricline, etc.) and a hotel’s direct booking website. Please utilize Word or PowerPoint to share screen shots. Why would a consumer choose one sales channel over […]

Create a PowerPoint on the topic “Will increased data analytics make Senior Marketing Executives jobs harder or easier?” or “Does customer analysis aide in building brand loyalty? Yes or No? ” Choose one side and convince the audience based on data. It is gonna be 10 slides and 5 of the slides must represent data […]

Title PageTable of ContentsUse the headings show in this example as your table of contents.Introduction to Organization and Product/Service and Microenvironment  Background and explanation including the one or two products/services you are focusing onInclude main actors in the micro environment Include a discussion of the main forces in the macroenvironment Basic Marketing ResearchWhat marketing research […]

Title PageTable of ContentsUse the headings show in this example as your table of contents.Introduction to Organization and Product/Service and Microenvironment  Background and explanation including the one or two products/services you are focusing onInclude main actors in the micro environment Include a discussion of the main forces in the macroenvironment Basic Marketing ResearchWhat marketing research […]

Title PageTable of ContentsUse the headings show in this example as your table of contents.Introduction to Organization and Product/Service and Microenvironment  Background and explanation including the one or two products/services you are focusing onInclude main actors in the micro environment Include a discussion of the main forces in the macroenvironment Basic Marketing ResearchWhat marketing research […]

Title PageTable of ContentsUse the headings show in this example as your table of contents.Introduction to Organization and Product/Service and Microenvironment  Background and explanation including the one or two products/services you are focusing onInclude main actors in the micro environment Include a discussion of the main forces in the macroenvironment Basic Marketing ResearchWhat marketing research […]

Title PageTable of ContentsUse the headings show in this example as your table of contents.Introduction to Organization and Product/Service and Microenvironment  Background and explanation including the one or two products/services you are focusing onInclude main actors in the micro environment Include a discussion of the main forces in the macroenvironment Basic Marketing ResearchWhat marketing research […]