The Final Paper should demonstrate understanding of the reading assignments as well as the discussion points. The purpose of this assignment is to integrate the concepts studied in this course into a cohesive and comprehensive paper. The Final Paper will be titled An Integrated Marketing Strategy for ____. You will fill in the blank with […]

Below is Madonna’s tribute to to the late Aretha Franklin which she recently delivered at the 2018 MTV Video Music Awards. Your assignment is to content analyze the tribute.  In your answer identify what you used as the unit of analysis, your coding categories, and the results of your analysis.  The results of your analysis […]

Discuss the steps of Implementation and Analysis, regarding the Social Media Marketing for that business you always dreamed about starting (continued from last week’s discussion). It is paramount that you follow the guidelines, in order to receive full credit for this assignment. The entire idea of these discussions is to broaden our perspective in terms […]

write an essay about How to adapt products and services to new frames after reading that article and only cite that article , don’t use other sources. Reading: The secret of the Apples new San Francisco fonts Source: https://medium.com/@amachino/the-secret-of-san-francisco-fonts-4b5295d9a745

Using all the design concepts you have learned up to this point, create a flyer (8.5 x 11 inches) in InDesign or Illustrator (only for this assignment). The goal of this flyer is to promote an event. Remember that it must be clear to the reader/audience: who is advertising (who is organizing this event)who is […]

Apply product and place Marketing Mix elements to a product or service. GEL-6.02: Incorporate outside research into an original work appropriately. Product and place are two of the four marketing mix components that are uniquely configured for a product or service to satisfy customer needs and/or wants. Checklist: Your task is the following: Based on […]

Watch the video and then write a 1 to 2 page paper on what the speakers addressed and how it relates to the four P’s of the marketing mix and marketing strategy. Your paper should be in APA format. Legos’ amazing marketing strategy https://www.youtube.com/watch?v=4Dl_XSh8hk4

Develop a marketing research plan for a product.The Product Marketing Research PlanResearch is becoming much more critical to all aspects of business as competition gets more intense and consumers can choose between a wider array of products online. You will address just the first two steps of the market research planning process to better understand […]

Once each learner has chosen their topic, they need to identify at least 2 recent (no earlier than 2005) articles that address the topic. Each learner is encouraged to identify both a research/scientific (academic) and a practitioner oriented article. The research/scientific (academic) article will assist in providing a comprehensive definition of the topic and a […]

A vertical marketing system (VMS) involves the key members of a distribution channelproducer, wholesaler, and retailerworking together as a unified group to meet consumer needs. The most common type of contractual vertical marketing system is a franchise organization. Visit the International Franchise Association (IFA) (Links to an external site.) and find a franchise that interests […]