Module 7Promotion and Social Responsibility for Boeing 7 series Airline Department Q1. Discuss the integrated marketing communication (IMC) mix components used to promote the product. Q2. Discuss the firms advertising objective and its advertising media mix (broadcast, print, electronic). Q3. Discuss the Internet marketing possibilities and use of social media in the marketing of the […]

Positioning and Branding Strategy for Boeing’s Commercial 7 Series Airline Q1. Explain how the product/service is positioned in the market. Create a positioning statement for the product/service and explain its rationale. Q2. Discuss techniques of building brand equity. Which brand elements would be most useful in differentiating the product/service from competitors? Explain the brand promise […]

Many celebrities and businesses are utilizing social media strategies to take corrective action. Others are using social media to help boost their overall public image. Write an essay discussing the pros and cons of using social media from a public relations standpoint. Please provide examples from several social media efforts you have noticed. Do you […]

Students will have to write and submit a 500- to 600-word essay on one of the cases listed. Explore how effective or successful you believe is each brand’s approach when it comes to audience engagement, brand recall, and/or click-through rates. Offer strong supportive arguments and evidence to solidify your critical analysis.  1. Rainforest Guardians (Links […]

There is a debate in marketing on the question of whether or not marketing creates or satisfies consumers needs. Marketing has often been defined in terms of satisfying customers wants and needs and some critics maintain that marketing goes beyond that and creates needs and wants that did not exist before. According to these critics, […]

1- More and more companies are building in-house agencies for some or all its advertising production.  What is driving this trend and what are the downsides? (see notes called ANA 2018 Study… and ‘1 – ANA 2019 Study..’)2- You have been invited to pitch all of the CIBC advertising business.  It involves TV, print and […]

-Answer the question posed in the thread attached -Respond to the practical example in the thread by sharing a practical example that differs from the one in the thread. -Reference at least 1 scholarly source in addition to the course textbook for each reply.

build a strategic marketing plan for an organization based in UAE.( Example : Feathers UAE)The students must apply ANSOFF Matrix while identifying the right strategy and assess the organizations external and internal environment based on relevant theory.* Please read Assessment No 3 Guideline.pdf Carefully

Each student is required to identify a brand, which is operating in the UAE market( Feathers UAE) or any other brand , and submit a detailed report comprising the following theoretical models: Assess the key Marketing Mix based of the chosen brand. Apply the key marketing strategies implemented by the brand in UAE. Evaluate the […]

1) Explain the origins of the hip hop. Where, when and how did it emerge? Who were its initial instigators? What are/were the primary musical and cultural influences on this hip hop? What makes the hip hop popular?2) What distinguishes this hip hop from other genres that might border or be related to it? Are […]