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Company Background
    basic info
    business model
    current strategy
    analyzing performance ( ability to generate profit through earning, efficiency going towards the goals, financial statement)
    company management ( executive past performance)
   
Social media Industry background (compare and contract)
    basic info ( past, now, and future trend
    porters five forces
    PESTLE
   
SWOT
    negative?

Analysis the companys future
    how would future be like
    why
    how to improve