1. Pick a public company.  Which industry is this company in?

2. Do the Porters’ 5 Forces analysis for this industry, from this company’s perspective.

3. Based on your analysis above, do you think the company is in a good industry?  What is the key threat and key opportunity for the company, based on the analysis above?  What do you recommend the company to do to maximize potential benefits and minimize potential risks?  Be specific in your answer.