one page, respond to these questions:
MAIN IDEA: Whats the main idea? (Not a summary, but your main takeaway from the article)

INSIGHTS: I want you to engage with the ideas, the concepts, not critique the articles/videos, per se. Look for whats of value, for that which could be useful, in some way. However, dont hold back where you disagree. Back up assertions with substance.

APPLICATION:
How would you apply the concepts in your personal life and career? (pick one or more for application)
How would the concepts be useful in Global Marketing decisions, strategy, and communication? (pick one or more for application)
3.  Bring in your personal experience or learning from this course, as relevant.

Deliverable Format
IDENTIFY FILE. Article1 FirstName_LastName 2020-0213.docx (date is date due)
IDENTIFY YOURSELF in the document. At top of the page: Your name, date, assignment, and course
MS Word (preferred) or PDF
11pt. Arial, single space, double space between sections and paragraphs, 1 margins, subheads all caps
1 page approximately — more or less, as needed. “Less is usually more.”
Submit all writing assignments through Sakai before the start of the session assignment is due.
Performance Criteria
The degree to which the student interprets the essence of the article and connects with other course content, experience and brings fresh insight.
The degree to which the student fulfills the assignment’s instructions
Quality of writing: grammar, structure, and flow of ideas, readability