Tropicana_ orange juice
Stage 2
B    Industry: Background & Situation Analysis
C    Competition: Background & Situation Analysis
D    Company: Background & Situation Analysis
E    Brand: Background & Situation Analysis
F    Strategic Focus: Mission, Vision, Values
.

(B    Industry: Background & Situation Analysis: 200 – 350 words

C    Competition: Background & Situation Analysis: 200 – 350 words

D    Company: Background & Situation Analysis: 200 – 350 words

E    Brand: Background & Situation Analysis: 200 – 350 words

F    Strategic Focus: Mission, Vision, Values: 200 – 350 words

(minimum 1100 words}