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Instructions
Assignment Question: (Taken from the Text Chapter 1)
Identify and Describe how technology changed the marketing landscape?
Instructions:
Using the attached template and based on your reading, please address the assignment question. Your response should have 3 to 5 properly constructed paragraphs with 3 to 5 properly constructed sentences per paragraph. Im looking for at least six areas where technology can affect a companys strategic goals.
Remember spelling and grammar count as much as adequately addressing the question!
Upon completion, please name your assignment Yourname Unit 1 Assignment and submit to the Unit 1 Assignment dropbox.
Grading Rubric:
To receive full credit you must satisfy the following criteria:
1) Content:
Number of “Technology-based” items addressed in the context of the question taken from the text (at least 6 items)
You may augment your text material with Internet sources, however make sure you use the proper APA reference
2) Mechanics:
Number of paragraphs (3 to 5)
Number of sentences (3 to 5)
Spelling (no errors)
Grammar (no grammatical errors)
Minimum requirements:
Cover Page
TOC
Body w/in-text citations
Reference page (APA)
Body = 400 words double spaced
Font=Times New Roman
Size = 12
Margins = 1″