For your written assignment,  watch the video, review the website, and answer the following questions and relate them to Chapter 8: Adressing Concerns and Earning Commitment.

What is your impression of Raymond Loewy? Was he innovative or did he give people what they wanted?

Relating Chapter 8 to this Ted Talk, how can this familiarity help earn commitment and lead to favorable buying signals with customers? Reflect on 8-6a Guidelines for Earning Commitment and 8-6a Techniques to Earn Commitment.

https://www.dwell.com/article/raymond-loewy-designs-ec0c38d7

https://www.youtube.com/watch?v=6pY7EjqD3QA&feature=emb_logo