Identify why you think that these are viable alternatives.  Consider the following.
What are the pros and cons associated with each?  What are the outcomes that each alternative will produce if chosen?  Detail what resource(s) the company possesses and must initiate in each alternative for success.  How do these alternatives impact the companys value creation?  What could the potential financial opportunities, or challenges, can occur from these alternatives.  What might be the impact on the Vision/Mission and the cultural and social images of the organization?