Read Case #6 – “Political Microtargeting: What Data Crunchers Did for Obama”  then answer the following questions:

Explain the importance of high-quality information for political microtargeting.
Review the five common characteristics of high-quality information, and rank them in order of importance for political microtargeting.
Your submission should be a Word document of at least 300 words, with proper grammar, spelling and punctuation, including APA formatted references and in-text citations.  All case studies are found at the end of the chapter in your textbook.