1. Executive Summary

2. Introduction

2.1 Company Background

2.2 Purpose of this Study

[Section 1]

3. External Analysis

3.1 General Environmental Analysis

3.1.1 Demographic Segment

3.1.2 Economic Segment

3.1.3 Political/Legal Segment

3.1.4 Socio-Cultural Segment

3.1.5 Technological Segment

3.1.6 Global Segment

3.1.7 Summary of General Environmental Analysis

3.2 Industry Analysis

3.2.1 Description of the Industry

3.2.2 Industry Dominant Economic Features

3.2.2.1 Market Size

3.2.2.2 Market Growth Rate

3.2.2.3 Industry Trends

3.2.3 Five Forces Analysis

3.2.3.1 Threat of New Entrants

3.2.3.2 Power of Suppliers

3.2.3.3 Power of Buyers

3.2.3.4 Power of Substitutes

3.2.3.5 Intensity of Rivalry

3.2.4 Summary of Industry Analysis

3.3 Industry Driving Forces

            3.3.1 Brief Summary of 3.1 and 3.2

            3.3.2 Industry Driving Forces

3.4 Competition Analysis

3.4.1 Industry Competitors

3.4.2 Rivals Anticipated Strategic Moves

3.4.3 Summary of Competitive Analysis

3.4.4 Industry Key Success Factors

[Section 2]

4. Internal Analysis

4.1 Organizational Analysis

4.1.1 Corporate Visions and Mission

4.1.2 Products and Services

4.1.3 Leadership

4.1.4 Organizational Culture

4.1.5 Current Organizational Structure

4.1.6 Current Corporate and Business Strategies

4.1.7 Summary of Organizational Analysis

4.2 Analysis of Firm Resources, Capabilities, and Value Chain

4.2.1 Tangible Resources

4.2.2 Intangible Resources

4.2.3 Capabilities

4.2.4 Core Competencies and Sustainable Advantages

4.2.5 Value Chain Analysis

4.2.6 Summary of Firm Resources, Capabilities, and Value Chain

4.3 Financial Analysis

4.3.1 Valuation Analysis

4.3.2 Growth Analysis

4.3.3 Profitability Analysis

4.3.4 Financial Strength Analysis

4.3.5 Management Efficiency Analysis

4.3.6 Summary of Financial Analysis

[Section 3]

5. Strategic Issues Analysis

5.1 Critical Challenges

5.2 Resources and Capabilities

5.3 Dynamic SWOT Analyses

5.4 Summary: The Most Critical Issue Identified

Reference