TEXTBOOK
STRATEGIC MANAGEMENT Concepts & Cases: A competitive advantage approach -17th ed by David & David
READ
CHAPTER 6
  MATCHING STAGE & SWOT MATRIX

Watch Video
The Rise And Fall Of BlackBerry
Duration: 8:06
User: n/a – Added: 11/20/19
YouTube URL: http://www.youtube.com/watch?v=wBwlpJSq75o
Watch the video and then asnwer the question below.
QUESTION

  You are the new director of Strategic Management for Blackberry. Using the SWOT MATRIX found in the matching stage, explain two strategies that you would have focused on for Blackberry. (Note: Include info from the video in your answer). 
WRITE
TWO (2) PARAGRAPHS
NOTE: a paragraph = 5 7 Sentences.
(Do not exceed 7 sentences or the paragraph requirements as these will not be read)
FORMAT
Double-spaced, font 12, attachment (word doc) only