Customize for A Bakery Selling CroissantImagine there is a new brand launched, selling Croissants in Turkey. A croissant is crescent shaped roll made with yeast-risen dough. (Reference: https://myfavouritepastime.com/2018/04/10/what-is-a-croissant/) Task: Analyze the customer segments of a croissant provider and reflect on how you would customize for the segments. Think of a croissant provider. It could be […]

read Chapter 7 in The New Marketing: Disrupting the Content Distribution Mix. Assignment Answer these selected chapter analysis questions at the end of Chapter 7: How can a media planner determine the best channels to recommend to his/her clients?What are some of the lessons from the POEM model?How can AI be helpful in improving a […]

This week, read these articles on retailer REI and the topic of Black Friday. https://www.businessinsider.com/rei-closes-for-black-friday-survives-retail-apocalypse-2018-10 (Links to an external site.) https://www.rei.com/opt-outside (Links to an external site.) (Links to an external site.) https://twitter.com/rei (Links to an external site.) Retailer REI chose again to close on Thanksgiving instead of directly reaping the rewards of higher sales on […]

For this Assignment, you will need Adobe Illustrator!!! Assignment Overview What: Every artist through history has tackled the “Still Life” (https://en.wikipedia.org/wiki/Still_life). This week I’ll show you how to create a stylized version of a still life using the vector object, path, and point tools in Adobe Illustrator. I want you (ideally before class so you […]

Three years ago, Cecilia opened Too Cute!, a company that sells supplies and party favors for baby showers. Since her business has been rather low-volume from the beginning, Cecilia has chosen to operate from a store on Etsy rather than her own website or a brick and mortar location. Now she has decided to take […]

Your organization is contemplating the purchase of a new human resource information system and has tasked you with formulating a proposal. Organizational details for you to consider for this assignment are as follows: There are a total of 500 employees at the site; 450 non-exempt employees who clock in and out each day, and 50 […]

Create an individual report, using the following tools and model (lecture slides are attached below): –  positioning, – segmentation – marketing mix, to evaluate a brand of your choice. You must show an understanding of the respective tools by demonstrating an ability to apply them to a real brand and draw sensible conclusions regarding the […]

Your organization is contemplating the purchase of a new human resource information system and has tasked you with formulating a proposal. Organizational details for you to consider for this assignment are as follows: There are a total of 500 employees at the site; 450 non-exempt employees who clock in and out each day, and 50 […]

Reading: 1. Read the items list in the following file for the self-marketing plan. Careers_Self Marketing Plan Item List.pdf {Please see attachment} Optional: 2. This reading is optional. Review the chapter below for details about careers in marketing. Chapter_Careers in Marketing.pdf {Please see attachment} ————————————————————- Self-practice part: Think about a career you would like to […]