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Archive for the ‘Marketing’ Category

What Gave Red Bull Wings?

“Write an essay (with introduction and conclusion) on the suggested topic.Your introduction should include the thesis statement – main idea of the paper (here is more detailed explanation – https://essayshark.com/blog/how-to-write-a-thesis-statement-to-make-it-clear/). Don’t include any new information in the conclusion. It should  restate the thesis statement of the paper.Support your ideas with relevant arguments and examples (in-text […]

Term Project

Competitive Marketing Analysis — You are to choose a brand in the marketplace and do a complete marketing analysis. Details for this assignment can be found in Assignments.  You must have your brand approved by the professor before you begin. i told my proffesor ‘hi! I would like to write a marketing analysis for the […]

Pricing Basics – Debate

It is said that pricing is the most flexible of all the elements of the marketing mix. In other words, marketers find price to be amenable to change on the “fly” so to speak. With the power of the internet and consumption shifts from the physical “brick and mortar” to “clicks only” or “clicks and […]

crisis communication

https://www.youtube.com/watch?v=VaRdUHrUnBs&index=4&list=PLj0jSqHa7PeHFDLXQM8xyvtlSdSW5hL2U&t=5s watch this video and write an analysis of what Exxon Valdez did wrong and what the company should have done differently to respond to the crisis and minimize reputational damage to the brand. more on recommendation and what to do and say to public

the creative brief

Please follow the outline, I have attached outline below. The brief will identify in 5 elements. The majority of write up should focus on the first three components listed above. In some case. the support and constraints section will be quite short. Better to choose a lesser known brand (e.g., brands like Apple, Nike, or […]

Asics Case

Please read the case study pdf and Answer these questions: The case questions for this week are: Evaluate the strategic statements in the ASICS Growth Plan 2020. Based on what we discussed last week, is this good strategy?Which of Ansoffs growth strategies is Mr. Oyama using? Why?Mr. Oyama must distribute marketing resources across multiple product […]

ICT and education

I ask you to write a two-page (double-spaced, Arial font size 12) essay based on this reading. The essay should have the following structure: – 1 paragraph (1/2 page) with a summary of the reading. – 1-2 paragraphs (3/4 page) highlighting the parts of the reading you most agree with or found most interesting. – […]

Consumer Behavior Report Final Submission

Your formal Consumer Behavior Report should include components that do the following,Please focusing everything on pricing strategies: Explain how the company’s current customer is identified. What are the demographic, geographic, psychographic, and behavioral characteristics of the market? What role do the internal and external characteristics of the consumer’s behavior play?Describe the role that the marketing […]

Case study

Read 7.11 Case study ASB Digital Piggybank page 173 in the textbook then answer these questions: 1. What makes mobile such a powerful medium for marketing?2. What are the biggest concerns for mobile-focused marketing?3. When is it a good idea to create an app for your brand?4. How would you go about deciding which engagement […]

Discussion

Read Chapter 3 (in Drop I uploaded ) The New Marketing as a background for this question, Discussion 1.  What is the purpose of a buyer persona? 2.  What are the advantages of social listening over more traditional market research techniques? 3.  What questions would you ask customers to get to know them better?

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