Instructions Each part should be 12 paragraphs in length. For this discussion, use the company Red Bull GmbH that you chose in Module 2 to conduct your Marketing Plan project on. This will help you dive deeper into information on that specific company. Part 1: Current StatusIt is no longer acceptable for businesses to disregard […]

InstructionsThe marketing environment, consisting of economic, technology, competitive, regulatory, and sociocultural factors influences not only the firm and how it develops its product, price, place, and promotional strategies, but also how consumers behave. Based on your CB Report, analyze the marketing environment from the perspective of: The companys marketing strategyThe consumers perspectiveThe marketing environmental factorsDrafting […]

This week, we learned about the black hat side of SEO and the impact is had on the industry, but we also learned about some of the influencers helping to the future of SEO into something greater. For this week’s assignment, I want you all to select one influencer from the SearchEngine Journal article in […]

This exam covers textbook material from Chapter 1 through Chapter 7. To complete the exam, respond to the three essay-response items presented. Each item is worth 33 points (you receive one bonus point for completing the exam). Your responses may be based upon any of the material covered in the course, as well as any […]

Introduction: Services provide an additional form of revenue for companies. The service component can be a standalone offering, or a component of a product offering. In this Assignment you examine either a consumer service or a business service that is a market growth initiative to expand a companys offerings beyond products. The following Course Outcome […]

Introduction: There are a variety of communication platforms to reach customers. Some of the newer forms of communication include social media and mobile marketing. In addition, micromodels are used to concentrate on a consumers specific responses to communications. Scenario: The UDesignCookie Company (UDC) creates cookies made to order online for shipment anywhere in the world. […]

Media does not evolve in isolation. Observe the cross-pollination and media acceptance between the arts (see movie below) and comment in your answer. Pick a scene from the film below as a base for your comment (include timecode for us to watch it) Picasso and Braque Go to the Movies , Commented by Martin Scorsese, […]

Work Individually to analyse the HBS Brief Case: Altius Golf and the Fighter Brand (913578-PDF-ENG) , your write-up should include the following key elements, Situation analysisSummary of SWOTStrategic optionsYour recommended solutionCase Study Write-up Assignment Rubric is attached for your information.